Best of Content Marketing 2025: Gold for Helsana guide!

Helsana has once again received Gold at the Best of Content Marketing Award (BCM). The jury named our “Allergies” Ratgeber “Best of Corporate Print” on 9 October 2025 in Munich.

28.10.2025

The BCM Award is the biggest competition for content-driven corporate communications in German-speaking countries.

The jury gave the following reasons for our Gold Award: “A masterpiece! High-quality content, great illustrations, plenty of detail and outstanding imagery. The magazine is informative, varied and beautifully photographed, boasting excellent storytelling.”

Four previous issues from the Ratgeber series had already won a Gold BCM Award on the topics of emotions, depression, the gut and the heart.

The Ratgeber magazine is sent to all customers twice a year, each issue covering a different health topic. Helsana’s Ratgeber makes relevant health knowledge accessible in a simple and highly illustrative way. The tips and examples offer readers practical added value.

Would you like to receive the “Allergies” issue of Ratgeber?

You can find other articles on the topic of allergies on our blog.

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