Best of Content Marketing: another gold for Helsana’s Ratgeber

Helsana has won gold in the “Best of Content Marketing” Award for the third time in a row. The prize-winners were recognised in an online presentation on 2 June 2022. Helsana won gold for its Ratgeber health guide “Depression” issue in the “Magazines for Private Customers (Finance and Insurance)” category.


The Best of Content Marketing Award (BCM Award) is Europe’s largest competition for content-driven corporate communications. Each year, around 700 projects are submitted.

At the BCM Award 2022, Helsana received gold in the Magazines for Private Customers (Finance and Insurance) category with its edition of Ratgeber titled “Depression”. In its decision, the jury said: “The Ratgeber edition on depression really draws you in as a reader. Although the topic of depression is a difficult one, it is dealt with in a way that makes you want to learn more. Ratgeber is almost avant-garde in that respect.” Helsana had already won gold the past two years for its Ratgeber issues titled “The gut” and “The heart”.

The Ratgeber magazine is sent to all customers twice a year, each issue covering a different health topic. Helsana’s Ratgeber makes relevant health knowledge accessible in a simple and highly illustrative way. The tips and examples offer readers added value.

You can find other articles on the topic of depression on our blog.

Would you like to receive the “Depression” issue of Ratgeber? Or perhaps the issues on the gut, the heart, calories or sleep? We look forward to receiving your order.

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