In autumn 2017, we launched our own bonus programme in the form of the Helsana+ app. The key character in the campaign was Benni, who enthusiastically set out on the hunt for Plus points. In spring 2018, the campaign entered its second round.
Through the Helsana+ app, we reward behaviour that promotes good health. Being active and doing sport, being a member of social and sports clubs, taking preventive health measures and being loyal to Helsana are all rewarded with Plus points.
While the first Helsana+ campaign showed how easy it is to collect Plus points, the second campaign focuses on the many advantages of actively using Helsana+. Benni shows Switzerland how Plus points can be easily converted into cash and makes his wishes come true. In line with the concept of Helsana+: collect Plus points for adopting behaviour that promotes good health and for being loyal to Helsana – and be rewarded.
The fact that Switzerland not only collects Plus points, but can also use them to its advantage, was broadcast to a wide audience on TV, in particular.