Best of Content Marketing: Another Gold for Helsana’s Ratgeber!

Helsana has once again received Gold at the Best of Content Marketing Award. The prize-winners were recognised in an online presentation on 17 June 2021. Helsana won Gold for its health guide “Darm” (Gut) in the “Magazines for Private Customers (Finance and Insurance)” category.


The Best of Content Marketing Award (BCM Award) is Europe’s largest competition for content-driven corporate communications. Each year, around 700 projects are submitted.

At the BCM Award 2021, Helsana received Gold in the Magazines for Private Customers (Finance and Insurance) category with its edition of Ratgeber titled “Darm” (Gut). In its decision, the jury said: “An impressive magazine. The most interesting approach to a difficult topic you can imagine. Content, text, visuals – all superb.” Just last year, Helsana won Gold for its edition of Ratgeber titled “Herz” (Heart).

The Ratgeber magazine is sent to all customers twice a year, each issue covering a different health topic. Helsana’s Ratgeber makes relevant health knowledge accessible in a simple and highly illustrative way. The tips and examples offer readers practical added value.

You can find other articles on the topic of the gut on our blog.

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