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  • Hug – it’s calming.

    Touch relaxes the mind. Each time we hug, our body releases happiness hormones. This boosts our mood, and reduces our stress level and blood pressure. If we don’t have personal contact, our soul grows weak.

    Why touch is good for us

    The skin is the largest sensory organ. When we are hugged, our body releases hormones that relax us and make us happy.

    Helps with stress

    Breathing exercises also help with stress and anxiety. They have the same relaxing effect as a hug.

    • Reduces pain

      A close embrace releases neurotransmitters in our body, which reduce stress and pain.

    • Better immune system

      Physical closeness strengthens the body’s defences – mostly because it reduces stress.

    • Relaxation

      Hugging releases happiness hormones. We become calmer, and our breath and heartbeat even out.

    Inspiration for a better quality of life

    Life is unique and our health is valuable. Our emotional state has a huge influence on our well-being; for example, how we deal with stress and how we go about our lives. With the “Long live life” campaign, we want to inspire people to celebrate life in all its facets – every single day. Our blog posts will help you to do so. How can you do yourself some good?