In the “Committed to that extra Plus in life” ad campaign, Helsana is sending people on the hunt for Plus points. Through the Helsana+ app, Helsana is rewarding behaviour that promotes good health. Being active and doing sport, being a member of social and sports clubs, taking preventive health measures, and being loyal to Helsana are all rewarded by Plus points, which people can use for whatever is important to them. Two TV commercials are at the heart of the campaign. In them, Benni, the main actor in the campaign, shows people where they can collect Plus points and gets people excited about the app in his own comic style. To round off the campaign we also have other things such as posters, local initiatives, social media challenges, print adverts and online banners.
Helsana+ is the first bonus programme in the Swiss health market which rewards insured people with an integrated approach for a health-conscious lifestyle in the form of direct cash payments. Customers also benefit from attractive partner discounts.