Helsana's latest campaign proclaims that it is "Committed to Life". We are committed to the lives of each and every human being, in good times and in bad. With its slogan “Committed to Life”, Helsana is making the customer the focal point of all it does.
The campaign features two emotional cinema and TV commercials on the theme of commitment. The situations featured in them illustrate how important commitment is to society – but also those moments when people come into contact with us and our commitment is needed or vital.
Both the whole range and the details of Helsana's commitments are communicated to specific target groups through advertisements and online, as well as at points of sale and events.
Other advertising campaigns
Aside from the image campaign, Helsana is also encouraging the Swiss to adopt a healthier and more balanced lifestyle through a separate campaign.