“Committed to life” is our promise. We are committed to the lives of each and every person, in good times and bad, and put our customers at the centre of everything we do.
Focus on customer experience and specific commitment
The stories presented in the current image ad show in what type of situation people come into contact with us, where our commitment is called for, and where it makes an impact. Areas include family, health promotion, coverage abroad and complementary medicine. We are also focusing on these topics in our blog.
“Committed to providing you with fast assistance abroad” & “Committed to giving you instant peace of mind”
In autumn 2018, we supplemented our campaign image ad with two new ads on “coverage abroad” and “expert second opinion”. In these, we demonstrate our dedication to our customers, especially in difficult situations, in an emotionally poignant way.
Other advertising campaigns
“Committed to that extra Plus in life”
Since autumn 2017, we have also been running an ad campaign for our Helsana+ bonus programme. In it we show how we send the Swiss on the hunt for Plus points and reward them for living healthily.
“Committed to a balanced life”
In 2017, we encouraged the Swiss to adopt a healthier and more balanced lifestyle through a separate campaign.