“Committed to life” is the pledge underpinning Helsana’s new strategic direction. We are committed to the lives of each and every person – in good times as well as bad – and to putting customers at the centre of all we do.
The new campaign begins with an emotional cinema and TV advert all about commitment. The selected situations show how important commitment is for society. But also in what type of situation people come into contact with Helsana and where our commitment is called for and where it makes an impact.
Both the whole range and the details of Helsana's commitments are communicated to specific target groups through advertisements and online, as well as at points of sale and events.